Luisa Spagnoli

Beyond Fashion and Chocolate, a Woman Philanthropist on the Horizon

Luisa Spagnoli, a name that evokes immediate images of refined fashion and chocolate delicacies. However, his legacy goes far beyond runways and treats. Today, we want to reveal the lesser-known side of this extraordinary woman: her philanthropist soul.

For those, like me, who were fortunate enough to wander the picturesque hill of Santa Lucia at a young age, it was not at all uncommon to come across angora bunnies that had escaped from Luisa’s gardens. After the devastation of the Second World War, Luisa Spagnoli became passionate about these adorable animals, starting not only to create a collection of them, but to intuit a secret that would revolutionize the world of fashion: the art of combing, rather than shearing, these rabbits . A kind gesture that allowed us to obtain a yarn with unprecedented softness, a fabric that pampered the skin like no other.

And what about his delicious chocolates? The Bacio Perugina is a name known throughout the world, but there is another tablet that bears his name, a creation that some Perugians affectionately call “Carrarmato”, perhaps as a tribute to his tenacity and strength of mind.

And finally, we cannot forget the contribution of Luisa Spagnoli to the creation of Città della Domenica, the first theme park in Italy, born thanks to the ingenuity of her son Mario in 1963. She decided to use the land she owned on Mount Pulito, in the Ferro di Cavallo neighborhood in Perugia, in a park for family leisure, a sort of ideal city that was initially supposed to take the name of “Spagnolia”. Of enormous size for its time (over 43 hectares of land), the park presents, immersed in the dense Umbrian vegetation, wildlife areas and fairy-tale themed structures.

Luisa Spagnoli was much more than just a fashion and chocolate icon. She was a visionary woman, a generous philanthropist and an inspiration to future generations. His legacy extends far beyond the confines of catwalks and chocolates, a shining example of how passion, dedication and kindness can shape the world for the benefit of all.

Credit photo by:
Cittàdelladomenica.it
NestlèItalia.it
Ilverdemondo.it
Kongnews.it
IlDenaro.it

Dante and the olive tree

We dedicate a space to Dante and Umbrian oil through the book “Dante conversations. Oil from Umbria: what remains of Dante’s Middle Ages in food and wine Umbria” written and edited by Diego Diomedi, trainer and lecturer in the food and wine sector and other writers and journalists who participated in drafting the text. In particular, the author, Diego Diomedi, underlines how his interest and his passion for food and wine arise from a profound curiosity about the origins and Italian food traditions, with particular reference to the Middle Ages and above all to Dante’s approach to Italian cuisine with a focus on the olive tree and Umbrian oil. “The book was born out of the need, starting from the historical re-enactment of San Gemini, to dedicate this great celebration which lasts 2 weeks to the Great Poet. Different topics are dealt with in the text”- Diego tells us

DANTE AND THE OLIVE TREE
The oil and therefore the olive tree is deeply rooted in our tradition and in our culture. It finds origins in the classical age and uses already in Roman and then medieval times. Within the Divine Comedy, references to food or everything related to nutrition is treated not from a material and therefore nutritional point of view but from a purely spiritual and religious point of view.
During the writing of the Divine Comedy Dante Alighieri gives great importance to the olive tree citing it twice as an element rich in religious symbolism: Beatrice herself presents herself to Dante with the olive crown: «sovra candido vel cinta d’ulivo/donna he appeared to me under a green mantle» (vv. 31-32, canto XXX of Purgatory)

The common thread of this book is to talk about Dante through food and wine immersed in central Italy with the connection to Umbria which acts as a bridge, like a flow of thought, roots and traditions.

AFTER THE GREAT WAR
“Oil is rooted in our culture but it is also a product reserved for the few until the Second World War. In fact, the invention of owning an olive grove was bourgeois, as lard and butter were reserved for the poor class. It is only in after the Second World War that the consumption of oil undergoes changes. This surge in consumption for Umbria did not mean a sudden transformation of the characteristics of the market. However, the product is starting to have wider spaces also favored by the greater productions made in the previous decades.”- he explains Prof. Renato Covino, adding that “the pedological nature of the Umbrian hilly soils, often fliscioide (with a high limestone content) leads to the diffusion until recent times of Moraiolo, which produces a few kilos per plant and therefore less oil, and a geographical location especially around the Trasimeno basin, which guaranteed a temperate climate effect, and along the hills that surround the Umbrian Valley (from Assisi to Spoleto). The presence in mixed crops, where it supports or replaces the vine and coexists with cereals, makes it a production intended for substantially domestic use, which becomes part of the subsistence economy of the sharecroppers and of consumption of the landlords”.


UMBRIA, THE GREEN HEART OF ITALY
Ivo Picchiarelli underlines how “in the perception of the imagination of Umbria the gray-green of the olive trees has recently leapt into evidence, in particular that of the piedmont olive belt which, uninterrupted, from Assisi to Spoleto overlooks the Spoletana Valley. Various factors contributed to this. Even the green region of Umbria seems to have chosen this color as its emblem”.

OLIVE OIL AND MODERNITY
Alessandro Giotti talks about the relationship between modernity, tradition and innovation also in the field of olive growing and how the advance of technology has effectively changed the production methods of “historic olive groves and ancient varieties” and the concept of oil in terms of consumption and use in the culinary field and beyond, and in particular he explains that “nowadays technology allows us to have technologically very advanced two-phase mills of small or medium size capable of producing very high quality. Therefore, many mills are spreading which are often born in the heart of the place of production of the olives, making the transformation process very efficient and fast. These crushers, having smaller dimensions, also allow you to manage even smaller batches, facilitating, for example, precision machining, essential for the production of monovarietals. The latter are starting to become more and more widespread and allow us to offer those who are or will be able to appreciate the incredible biodiversity we possess. Just think of Nostrale di Rigali, Borgiona, Dolce Agogia al Raio in our Umbria, not to mention of the prince of all Umbrian and Tuscan cultivars, the Moraiolo.
The intention is to give new life to enchanting places in Umbria, enhancing the territory and production quality and becoming a true destination for those in search of experiences and quality products”.

What to do in Umbria in November? UmbriaSì tells you

November in Umbria: The Month of Taste! Our suggestions for an Autumn Holiday

November is the perfect month to visit Umbria if you are a lover of good food, nature and authentic traditions. Known as the green heart of Italy, the region in autumn transforms into a paradise for the senses, especially for food lovers. November is, in fact, the Month of Taste in Umbria, a period in which intense flavors, fine products and local traditions blend into an unforgettable experience.

Here are three tips to organize a holiday in Umbria in November.

Frantoi Aperti: Discover the secret of extra virgin olive oil

November in Umbria is synonymous with Frantoi Aperti, the event dedicated to freshly pressed extra virgin olive oil. Throughout the month, you can visit traditional mills, watch the oil extraction process and taste it fresh on a slice of toasted bread, the classic bruschetta.

Villages such as Trevi, Spello and Bevagna organize tastings, guided tours and activities related to this ancient tradition. This is the perfect time to discover one of the region’s most popular products and learn about the processing techniques passed down from generation to generation. In addition, Umbrian extra virgin olive oil is a perfect gift to take home, an authentic flavor that captures the essence of the Umbrian land.

Medieval Villages and Autumn Atmosphere: Tranquility and Tradition

November is the month in which Umbria’s medieval villages show their most intimate and charming side. With fewer tourists and a relaxed atmosphere, you can explore places like Gubbio, Spoleto and Montefalco enjoying their beauty in complete tranquility.

Walking through the cobbled streets of these villages in autumn is a special experience: the warm colors of the leaves, the soft lights and the fresh air create a unique atmosphere. This is the perfect time to slow down and immerse yourself in the local culture, visit ancient churches, discover artisan workshops and stop in an inn to taste typical dishes of the season.

In addition, many places begin to prepare for Christmas with markets and small events that enrich the autumn experience, offering you a taste of the most authentic and welcoming Umbria.

Truffles and New Wine: Autumn Delicacies

November is the month of authentic flavors in Umbria, in particular of the white truffle and new wine. The region is famous for its truffles, and during this period many festivals and exhibitions dedicated to this precious fungus are celebrated. At the same time, November is also the month of vino novello, a young and fruity wine that pairs perfectly with the typical dishes of the season. The Umbrian cellars open their doors to offer you tastings and convivial moments, where you can discover the secrets of wine production and toast to the flavors of autumn.

💚 We are waiting for you in Umbria 💚

What to do in Umbria in October? UmbriaSì tells you

October in Umbria: When Autumn Magic Embraces the Green Heart of Italy!

Dear lovers of autumn adventures and breathtaking scenery, prepare to be enchanted! Umbria, that little gem hidden in the green heart of Italy, transforms into a true natural spectacle during the month of October. Golden and red leaves paint the landscape. It’s the perfect time to explore this enchanting region.

Here are our three tips on what to do in Umbria in October

Unique autumn atmosphere

The medieval villages of Umbria are tinged with warm autumnal shades, creating a magical atmosphere perfect for walks and relaxation.

Perfect landscapes for trekking

The Umbrian paths become ideal for autumn excursions, with the foliage that paints nature in red, orange and yellow, perhaps savoring the best that this land has to offer

Taste autumn in Umbria

In October you will find many events dedicated to typical products such as truffles, new oil, new wine and chestnuts, where you can taste local delicacies directly from the producers.

💚We are waiting for you in Umbria💚

Mostaccioli

In the month of September, typically known for the grape harvest and the grape harvest, we find a famous traditional dessert from Umbria
According to tradition, mostaccioli were the favorite dessert of Saint Francis who tasted these “good and fragrant” biscuits, as the saint said, during his first stay in Rome.
Offering what would become her perennial “sin of gluttony” was Jacopa de’ Settesoli, a Roman noblewoman, who became a collaborator of the newborn Franciscan movement and a dear friend of Saint Francis, so much so that he affectionately called her Friar Jacopa. It is said that Saint Francis liked these sweets so much that he desired them even at the point of death!
Ingredients
Flour 600 g
Sugar 200 g
Raisins 50 g
Brewer’s yeast 50 g
Must 300 ml
Zest of 1 lemon
Extra virgin olive oil 2 tablespoons
Anise seeds (if desired)

Preparation
After sifting the flour, arrange it in a well and add the oil, sugar, sultanas and anise seeds. Mix everything and, once the brewer’s yeast has dissolved in the must, add it to the mixture, continuing to knead until you obtain a dough that can easily be detached from the work surface.
At this point, stretch the dough with your hands to obtain a cylinder, cut it into small pieces and give your mostaccioli the appearance you prefer: diamond-shaped or in the shape of a small donut. Then place them on the baking tray with baking paper. Bake them at 180 degrees and let them cook for about 30 minutes. Once ready, sprinkle a little icing sugar on top.

Curiosity
Cooked must was a typical sweetener throughout peasant Italy and was obtained by cooking fresh must for many hours in low, wide copper containers. Over time, this delicious but time-consuming ingredient has been replaced by sugar.
Cooked must is produced by pressing well-ripe grapes, with a higher sugar quality than that required for the production of wine (23-25% sugar), subsequently filtering the juice obtained. After this, the juice is cooked in containers traditionally made of copper or terracotta, but today replaced by stainless steel. Once boiled, it continues to cook over a low heat for several hours, until the liquid shrinks by a quarter of its initial volume. In many southern regions, “mostaccioli” are famous, desserts made from cooked must, but with a rhombus shape that differentiates them from our tradition.

Copyright foto La gazzetta del gusto
Umbriatourism

What to do in Umbria in September? UmbriaSì tells you

Clima Perfetto e Paesaggi da Cartolina: L’Umbria in Versione Settembrina

Settembre è il mese ideale per scoprire l’Umbria, quando il caldo estivo lascia spazio a un clima più fresco e piacevole. Le giornate sono ancora lunghe e soleggiate, perfette per esplorare i pittoreschi borghi medievali, fare trekking tra le colline verdeggianti, e godersi il fascino dei paesaggi che iniziano a tingersi dei colori autunnali. Immagina di passeggiare tra vigneti dorati e campi di girasoli, con l’aria fresca che rende ogni attività all’aperto un vero piacere.

Ecco le nostre tre tips su cosa fare in Umbria in Settembre

Settembre è il mese della vendemmia, un periodo magico in Umbria in cui i vigneti si tingono di colori caldi e l’aria profuma di mosto. Partecipare a eventi come Cantine Aperte in Vendemmia è un’esperienza unica: potrai visitare le cantine, scoprire i segreti della produzione del vino e partecipare a degustazioni guidate.

Le zone di Montefalco, famosa per il suo pregiato Sagrantino, e Bevagna, con i suoi vini bianchi e fruttati, sono ideali per una giornata all’insegna del gusto. Non dimenticare di assaggiare i prodotti locali abbinati ai vini, come salumi, formaggi e bruschette con l’olio extravergine d’oliva

Settembre offre temperature ideali per scoprire i meravigliosi paesaggi umbri. Gli amanti del trekking troveranno nei Monti Sibillini o sul Monte Subasio percorsi immersi nella natura, tra boschi, prati fioriti e panorami mozzafiato.

Per chi preferisce pedalare, il Tracciato della Vecchi Ferrovia Spoleto Norcia è perfetto: un percorso suggestivo che attraversa campi, ponti medievali e borghi ricchi di storia. Inoltre, il Lago Trasimeno, con le sue piste ciclabili e la possibilità di combinare bici e battelli per raggiungere le isole, offre un’esperienza rilassante e rigenerante.

In Settembre, l’Umbria si anima con feste e rievocazioni storiche che celebrano le tradizioni locali. Ogni borgo umbro ha il suo fascino unico in questo periodo, con panorami romantici che si accendono dei colori dell’autunno.

💚 Ti Aspettiamo in Umbria 💚

What to do in Umbria in August? UmbriaSì tells you

Agosto in Umbria è una miscela perfetta di relax, avventura e scoperta. Tra natura incontaminata, tradizioni locali ed eventi culturali, troverai tutto ciò che serve per una vacanza indimenticabile.

Ecco le nostre tre tips su cosa fare in Umbria in Agosto

Rinfrescati nella natura: fiumi, laghi e cascate.

In Agosto, l’Umbria si rivela una destinazione perfetta per una vacanza che combina natura, cultura e tradizioni. Le giornate calde possono essere rinfrescate esplorando luoghi unici come le Cascate delle Marmore, dove l’acqua e il verde si uniscono in un’atmosfera rigenerante. Puoi rilassarti sulle rive del Lago Trasimeno, concedendoti una nuotata o un giro in kayak, oppure immergerti nelle acque limpide del Fiume Nera, magari provando il brivido del rafting o semplicemente godendo della quiete di questi luoghi naturali.

Partecipa agli eventi estivi: cultura e tradizioni locali.

Il mese di agosto è anche ricco di eventi che celebrano la cultura e le tradizioni umbre. Puoi assistere ai concerti e agli spettacoli del prestigioso Festival dei Due Mondi a Spoleto o lasciarti affascinare dalle rievocazioni storiche come il Palio dei Terzieri a Città della Pieve, dove il tempo sembra tornare indietro con le sfilate in costume e le gare di tiro con l’arco. Per gli amanti del buon cibo, le sagre enogastronomiche offrono un viaggio nei sapori autentici della regione, tra tartufi, cinghiale e vini pregiati.

Vivere una vacanza slow, lontano dalla folla.

Se desideri una pausa tranquilla e rigenerante, l’Umbria è il luogo ideale per scoprire il suo ritmo rilassato. Potrai passeggiare per stradine silenziose nei borghi medievali, dove il tempo sembra scorrere più lentamente. Agosto è anche il momento perfetto per concedersi una visita alle abbazie e ai monasteri nascosti tra le colline, dove la spiritualità e la pace regnano sovrane. Approfitta di questo mese per immergerti nei piccoli piaceri della vita, come gustare un caffè in una piazza tranquilla o passeggiare tra i vigneti, godendoti il panorama senza fretta.

💚 Ti Aspettiamo in Umbria 💚

Experience an Incredible Adventure: Rafting in Umbria

If you are looking for an adventurous and engaging experience, rafting in Umbria is the perfect choice. Umbria, the green heart of Italy, offers breathtaking landscapes and rushing rivers that lend themselves magnificently to this exciting sport.

Umbria is one of the most fascinating destinations for rafting thanks to its variety of rivers and the natural beauty of the territory. Nestled between green hills, ancient forests and spectacular mountains, the region offers waterways that wind through uncontaminated landscapes, making each descent a unique and unforgettable experience.

The three reasons why you should consider rafting in Umbria

  1. **Contact with nature:** During rafting, you will have the opportunity to experience nature directly, discovering hidden corners and breathtaking landscapes that only the river can offer.
  2. **Adrenaline and fun:** Rafting is a dynamic and adventurous activity, perfect for those looking for strong emotions and guaranteed fun, both for beginners and experts.
  3. **Activities for everyone:** Suitable for groups of friends, families and couples, the rafting experience in Umbria is designed to be accessible to everyone. all, with routes of varying difficulty and expert guides who guarantee safety and fun.

In Umbria, the main waterways suitable for rafting are along the Nera River or its tributary the Corno River, which flows through the picturesque Valnerina, and near the Marmore Falls.

Rafting in Umbria is an experience that offers adrenaline and natural beauty in a single adventurous package. Whether you are an expert rafter or a beginner looking for excitement, Umbria has something to offer everyone. With routes that pass through some of the most spectacular landscapes in the region, a rafting adventure here is not only a sporting activity, but an opportunity to connect with nature and discover the charm of Umbria from a unique perspective.

Don’t miss the opportunity to experience an unforgettable adventure among the Umbrian rapids this summer.

💚We are waiting for you in Umbria💚

Umbria Jazz

Finalmente ritorna Umbria Jazz, l’evento musicale più atteso in Umbria!

Umbria Jazz è il festival musical dedicato al mondo del Jazz più importate in Italia e tra più influenti al mondo.
Un festival tra le note calde del Sax e quelle ritmiche della tromba che risuonano tra i vicoli del Centro Storico di Perugia e i suoi palchi  distribuiti in location con cornici storiche mozzafiato, come il palco di Piazza IV Novembre, la Jazz Jam Session al Teatro Morlacchi, i concerti per i puristi alla Galleria Nazionale dell’Umbria,  fino al Main Stage situato all’arena Santa Giuliana per i concerti dei grande artisti italiani e internazionali che hanno varcato la porta di Umbria Jazz.

Lo stesso Herbie Hancock, presente anche quest’anno ad Umbria Jazz, descrive così il festival:

“È il luogo in cui bisogna essere in questo periodo dell’anno”

Lo sapevi che Umbria Jazz è stato anche citato nella puntata n.16-stagione 33 de I Simpsons?

Ripercorriamo insieme le origini di Umbria Jazz

Nasce nel 1973 (quest’anno festeggia i suoi 50 anni!) per volontà di Carlo Pagnotta, gestore di una bottega di abbigliamento e soprattutto grande appassionato di musica Jazz che desiderava portare nella sua Umbria un festival dedicato a questo genere musicale. La storia narra che ebbe l’idea o la folgorazione Jazz in un bar storico di Via Mazzini, oggi chiuso.
Il primo concerto si svolse proprio ne 1973, nel teatro naturale della Villalago a Piediluco, in provincia di Terni. Altre location destinare ai palchi erano Perugia proprio in Piazza IV Novembre dove fecero il proprio esordio italiano i Weather Report, e ancora Gubbio, proprio per dare l’idea di un festival musicale che abbracciasse tutta l’Umbria.

Non è sempre filato tutto liscio…

Nei difficili e bollenti anni ‘70-’80, tra scontri e idee politiche contrastanti tra la “musica nera” e la “musica bianca”, Umbria Jazz non vide la luce dei palchi nel 1978 fino al 1982!

Il ritorno

L’anno della sua “rinascita” risale al 1982 con novità e cambiamenti come l’introduzione del biglietto di ingresso per alcuni concerti, fino ad allora gratuiti.
Nel 1985 nacque l’Associazione Umbria Jazz che gestisce l’evento e il marchio Umbria Jazz che invece rimane di proprietà della Regione Umbria.
Altra novità è la scelta di Perugia come città ospitante Umbria Jazz con solo alcuni concerti tenuti negli anni a Terni, Assisi, Gubbio. Oppure con l’edizione di Umbria Jazz Winter Edition che si tiene ogni anno a dicembre a Orvieto.

Le vie che suonano

Durate Umbria Jazz, che si tiene ormai da tradizioni per 10 giorni nel mese di luglio, è possibile assistere e ascoltare musicisti, jazzisti, cantanti che si esibiscono lungo tutto corso Vannucci, creando atmosfere uniche tra le note del Jazz, Blues, Gospel, Soul, Rhytm’n’Blues…
Famosi per i loro concerti itinerari sono, per esempio, i Funk Off!

La potenza è Umbria Jazz è l’aver creato un evento di Musica Jazz in Italia, con tutte le sfumature che vanno dal blues alla musica raggae, dal pop al soul, tra grandi artisti e artisti emergenti, tra musica “in strada” e grandi palchi. Un evento in grado di far emozionare e riunire tutti, grandi e piccini, sotto le note del Jazz.

Citando Alessandro Baricco nel suo monologo teatrale Novecento:

“Quando non sai che musica è,
allora è Jazz!”

Alcuni grandi artisti che hanno partecipato in questi anni a Umbria Jazz

Alicia Keys 
Art Blakey 
B.B. King
Carlos Santana 
Diana Krall 
Earth, Wind & Fire 
Elton John 
Eric Clapton 
Herbie Hancock 
Johnny Depp 
Lady Gaga 
Liza Minnelli 
Massive Attack 
Mika 
Phil Collins 
Pino Daniele 
Prince 
Simply Red 
Stefano Bollani 
Sting
The Chainsmokers 
Tony Bennett 
Vinicio Capossela 

What to do in Umbria in July? UmbriaSì tells you

Luglio in Umbria: Festival Musicali, Natura e Relax

L’Umbria, cuore verde d’Italia, in luglio si trasforma in un’oasi di musica e serenità. I suoi celebri festival musicali regalano esperienze uniche, perfettamente abbinabili a una vacanza immersa nella natura e nel relax.

Ecco le nostre tre tips su cosa fare in Umbria in Luglio

Lasciati incantare dai festival musicali

Luglio è il momento perfetto per godere dei festival più iconici dell’Umbria, come l’Umbria Jazz a Perugia, che porta artisti di fama internazionale nelle piazze e nei teatri storici della città. Se preferisci la musica classica o le contaminazioni tra generi, il Festival dei Due Mondi di Spoleto ti conquisterà con concerti, opere e spettacoli immersi nella bellezza artistica del luogo.

Rilassati tra colline e panorami verdi

Dopo una serata tra le emozioni della musica, concediti momenti di puro relax nella natura. Passeggia tra le dolci colline umbre, goditi un picnic sulle rive del Lago Trasimeno, oppure scegli un agriturismo con piscina dove ricaricare le energie, circondato da uliveti e vigneti.

Scopri l’Umbria al tuo ritmo

Tra un evento e l’altro, esplora i borghi autentici come Assisi, Spello o Gubbio, dove il tempo sembra essersi fermato. Per un’esperienza davvero rigenerante, partecipa a un trekking leggero nei Monti Sibillini o visita le suggestive Cascate delle Marmore, perfette per immergersi in una natura fresca e rigenerante.

In Umbria, luglio è il mese perfetto per coniugare la passione per la musica con la voglia di relax e contatto con la natura. Scegli questa terra unica e lasciati avvolgere dall’armonia di suoni, paesaggi e tradizioni.

💚 Ti Aspettiamo in Umbria 💚